Free shipping on orders above ₹999  ·  New workshops now live

Preserving Heritage, Empowering Artisans: The Impact of GI Tags on Indian Art and Craft

India’s rich cultural heritage is reflected in its diverse range of traditional crafts, each rooted in specific regions and communities. These unique products, often made using time-honored techniques, not only tell the story of India’s history but also provide livelihoods for millions of artisans. One of the most effective ways to protect and promote these […]

Exploring the Rich Heritage of Mata ni Pachedi

Mata ni Pachedi, a traditional art form from Gujarat, India, is a vibrant testament to the rich cultural heritage of the region. The term “Pachedi” refers to the use of these hand-painted textiles as backdrops during the worship of the goddess Mataji, particularly in Saurashtra. History and Origins The history of Mata ni Pachedi can […]